Our Story
About
Aura
Cooler head. Longer sessions. Deeper calm.
Aura Sauna Hats exist to elevate the sauna experience with a fun, cutting-edge, luxury twist—starting with the one thing most people don't realize they need: protecting the head from intense heat.
Our premium wool felt sauna hats help keep your head comfortable while your body gets the full benefit of the sauna, so you can stay in longer, relax deeper, and step out feeling clear, calm, and recharged.
The Science
Research-backed benefits
JAMA Internal Medicine - Finnish Cohort Study (n=2,315, 20+ years)
4–7 sauna sessions per week linked to:
Expert Voices
The sauna renaissance
Dr. Andrew Huberman
Neuroscientist, Stanford
Frames sauna as 'deliberate heat exposure,' explaining how it can meaningfully impact cardiovascular health, recovery, mood, and resilience when used consistently.
Huberman Lab Podcast
Dr. Rhonda Patrick
Biomedical Scientist
The research translator who connects sauna habits to long-term health associations—especially cardiovascular and brain health—and explains why frequency and adherence matter more than chasing extremes.
FoundMyFitness
Dr. Susanna Søberg
Cold/Heat Researcher
Popularized contrast thinking—pairing heat and cold in short, doable rounds—showing that 'enough to feel it' can be surprisingly modest and still meaningful.
Author of 'Winter Swimming'
Material Science
Why wool felt?
The Woolmark Company
Origin
Why we
started
We got into saunas a few years ago and kept hearing about sauna hats from Finnish friends. Once we tried one, we couldn't go back. The difference was obvious—longer sessions, more comfort, better experience overall.
The problem was finding a good one in the US. Most options were cheap costume hats or overpriced imports. We decided to make our own—functional, well-made, and with designs we actually wanted to wear.
“Aura is positioned where wellness is headed—experience-driven, design-forward, and shareable—making sauna feel safer, smoother, and instantly more luxurious.”